Safe Shopping with Google’s Privacy Tools

Posted by Will DeVries, Policy Counsel

It’s the most wonderful time of the year: time to agonize over holiday gifts.But for me, holiday shopping has been transformed by the Internet. Like 106 million other Americans on Cyber Monday alone, I did much of my holiday shopping online. Less hunting for parking at the mall, more eggnog!

But my wife (Hi, Joyce!) shares my computer, so how can I find the perfect gift without ruining the surprise? And how can I keep my shopping and browsing information safe and secure? By using Google’s Privacy Tools, of course!

If I’m signed into my Google Account and have my Web History turned on, I get more personalized search results and can see my previous search terms. But I can also delete those gift-related searches in case my wife gets nosy. I can even pause my history so my search for ‘Hawaii vacation' isn’t ever recorded. (Joyce, if you’re reading this, that’s just an example.)

But that only helps hide my search terms; what if I want to cover the rest of my online tracks? To hide those shopping sites from curious eyes, I use Google Chrome’s Incognito mode, which keeps any websites I visit or downloads I make from being recorded in my browser’s history. Goodbye Williams-Sonoma.com!

When my wife opens that perfect gift, I want to get it all on tape and share the video with our family, but not the whole world wide web - so I use the YouTube Unlisted and Private video options. I can send a link of the video to our friends and family without all of YouTube and the Internet knowing how she liked her new Kinect.

Of course, I want to do all this browsing safely. To help keep my data safe, I look for the “https” and lock icon on my browser. Google offers industry-leading encryption, which help prevent my searches and email from being intercepted by a third party. And of course, I follow the FTC’s safe browsing tips so that I can be sure my credit card information isn’t hijacked but is actually going to Tiffany.com. (again, Joyce, this is merely illustrative...)

Truth be told, I have no idea what I’m going to buy Joyce this year - I usually wait for inspiration and/or panic to strike. But whatever I come up with, Google’s Privacy Tools will help keep it a surprise. That and wrapping paper.

For more information about these and other ways to control your Google experience, check out our Privacy Tools page or this recent article from Ars Technica. Happy shopping!

Our thoughts on the European Commission review

Posted by Susan Wojcicki, Senior Vice President, Product Management and 
Udi Manber, Vice President, Engineering
(Cross-Posted from the European Public Policy Blog)

At Google, we’ve always focused on putting the user first by providing the best possible answers as quickly as possible - and our product innovation and engineering talent have delivered results that users seem to like, in a world where the competition is only one click away. However, given our success and the disruptive nature of our business, it’s entirely understandable that we’ve caused unease among other companies and caught the attention of regulators. Today, the European Commission has announced that they will continue to review complaints about Google's search and search advertising. We respect their process and will continue to work closely with the Commission to answer their questions.

So that everyone understands how we approach search and ads ranking, we thought it would be helpful to state clearly the principles that guide our business:

• Answering users' queries accurately and quickly is our number one goal. Sometimes the best, most relevant answer to a query is our traditional “ten blue links”, and sometimes it is a news article, sports score, stock quote, video, or a map. Today, when you type in “weather in London” or “15 grams in ounces” you get the answers directly (often before you even hit Enter). In the future, we will need to answer much more complex questions just as fast and as clearly. We believe ads are information too, which is why we work so hard to ensure that the advertisements you see are directly relevant to what you are looking for;

• We built Google for users, not websites. It may seem obvious, but people sometimes forget this -- not every website can come out on top, or even appear on the first page of our results, so there will almost always be website owners who are unhappy about their rankings. The most important thing is that we satisfy our users.

• We are always clear when we have been paid for promoting a product or service. Before we launched Google, many search engines took money for inclusion in their results without making that clear to users. We have never done that and we always distinguished advertising content from our organic search results. As we experiment with new ad formats and types of content, we promise to continue to be transparent about payments.

• We aim to be as transparent as possible. We provide more information about how our ranking works than any other major search engine, through our webmaster central site, blog, diagnostic tools, support forum, and YouTube channel. We give our advertisers information about the ad auction, tips on how to improve their ad quality scores, and the ability to simulate their bids to give them more transparency. And we’re committed to increasing that transparency going forward. At the same time, we don’t want to help people game our system. We do everything we can to ensure that the integrity of our results isn’t compromised.

Our final principle: the only constant is change. We’ve been working on this stuff for well over a decade, and in that time our search technology has improved by leaps and bounds. Our results are continuing to evolve from a list of websites to something far more dynamic. Today there’s real-time content, automatically translated content, local content (especially important for mobile devices), images, videos, books, and a whole lot more. Users can search by voice -- and in a variety of languages. And we’ve developed new ad formats such as product listing ads and new pricing models such as cost-per-action. We cannot predict where search and online advertising will be headed, but we know for sure that they won’t stay the same. By staying focused on innovation we can continue to make search even better -- for the benefit of users everywhere.

An update on our investment in O3b Networks

Posted by Larry Alder, Business Operations Principal

About two years ago we announced an initial investment in O3b Networks, whose mission is to bring affordable, high-speed Internet access to emerging markets via satellite. Earlier today O3b announced that it has wrapped up its final funding round before launch, and is planning to launch its first eight satellites in early 2013.

O3b stands for the “other 3 billion” – nearly half the world’s population for whom Internet access is scarce and expensive. In remote and developing areas where fiber is unavailable, users rely on slow and often costly satellite connections. To help solve this problem, O3b is planning to launch a constellation of medium-orbit satellites, providing users across 150 countries with high-speed Internet connectivity. These satellites will be four times closer to the Earth than regular geostationary satellites, meaning much faster speeds and a better experience for users.

Google’s mission is to organize the world’s information and make it universally accessible and useful, and so we were early supporters of O3b. We’re glad that O3b is now fully funded to build, launch, and operate its first satellites – and remain excited about this project’s potential to bring the benefits of high-speed Internet access to billions of people for the first time.

Google D.C. Talk November 30 - Tim Wu: "The Master Switch"

Posted by Jenna Wandres, Public Policy Communications

Brilliant. Imaginative. Explosive. These are just some of things people are saying about Columbia professor Tim Wu’s new book, The Master Switch: The Rise and Fall of Information Empires.

Part history part crystal ball, The Master Switch analyzes the cycle of innovation to consolidation seen in the telephone, radio and television markets and what that could mean for the Internet. Join Professor Wu tomorrow to discuss the future of regulation in information economies. 

He’ll explain what the “Master Switch” is and what it could mean for you. He’ll tell us what role the government plays in “the Cycle.” And he’ll explain why the Internet is in danger - and what we can do to save it. 

Google’s Pablo Chavez will talk with Professor Wu about his book. Please RSVP and submit questions for the Professor at www.googledctalks.com**

Google D.C. Talks Presents: 

Professor and Author Tim Wu

on his new book, 

The Master Switch: The Rise and Fall of Information Empires 

Tuesday, November 30, 2010, 10AM - 12PM 

Google D.C. Office 

1101 New York Avenue, NW, 2nd Floor 

Washington, DC

**Google's use of this data is governed by our privacy policy found at http://www.google.com/privacy.html