Chris Anderson on the power of free

There's been no shortage of discussion over Chris Anderson's new book Free, in which he makes the controversial claim that the future of business will be to give away content, products, and services. During his Google D.C. Talk earlier this week, Chris explained how new business models like freemium and other approaches to advertising will change the face of global commerce.

Check out video of the event on YouTube:

And as you might expect, Free is free -- at least online. Check it out on Google Books: