As Google has grown, the company has naturally faced more scrutiny about our business principles and practices. We believe that Google promotes competition and openness online, but we haven't always done a good job telling our story.
That's why we have recently been meeting with policymakers, think tank representatives, academics, journalists, ad agencies, and trade associations -- in the U.S. and Europe -- explaining Google's six principles of competition and openness:
1. Help other businesses be more competitive.
2. Make it easy for users to change.
3. Open is better than closed.
4. Competition is just one click away.
5. Advertisers pay what a click is worth to them.
6. Advertisers have many choices in a dynamic market.
2. Make it easy for users to change.
3. Open is better than closed.
4. Competition is just one click away.
5. Advertisers pay what a click is worth to them.
6. Advertisers have many choices in a dynamic market.
As part of this effort we recently gave a webinar for ad agencies in which we walked through these principles. Check it out if you have a chance, and let us know what you think.