Showing posts with label Politics. Show all posts
Showing posts with label Politics. Show all posts
Helping government officials connect with constituents on YouTube
From Congressman Ryan explaining his budget plan through data visualizations, to Governor Christie posting responses during Town Hall meetings, to national leaders participating in the “It Gets Better” campaign, government officials at all levels are using YouTube in interesting and innovative ways. Check out these recent examples:
To help more government officials create and distribute great videos like these, we recently launched youtube.com/government101. This site provides advice on what types of videos are most engaging to constituents, how Google Moderator can be used to solicit questions and suggestions, and more.
We’ll be showcasing some of the most creative government uses of YouTube on our CitizenTube blog and via our twitter account, @YTPolitics. Which officials do you think have been most innovative on YouTube? Let us know in the comments.
Your interview with Speaker of the House John Boehner
(Cross-posted from the The Official YouTube Blog.)
As Democrats and Republicans duel over the federal budget this week in Washington, we sat down for the first-ever YouTube interview with Speaker of the House John Boehner. It’s clear that Americans are still feeling the weight of the recession -- a large majority of the questions submitted for Speaker Boehner were on the topics of jobs, the economy, and spending in Washington. The Speaker also played a YouTube speed round of, “Keep it or Cut it?” in which he reacted to your suggestions on budget cuts.
Watch the full interview here:
Speaker Boehner also addressed questions on immigration, education, and healthcare. A unique question from a man in New Jersey about whether the Speaker would ever consider a Works Progress Administration similar to the one FDR created during the Depression may surprise you.
You can see more videos from the Speaker’s YouTube channel at youtube.com/johnboehner.
The Digital Playbook: Top 5 strategies for political campaigns
Editor's note: We're excited to welcome Google's Elections and Issue Advocacy Team to the Public Policy Blog. Since 2007, they've worked with political candidates, consultants and advocates to build online advertising campaigns and fully integrate digital media into political strategy. This post marks the beginning of what we hope will be a regular series from the team. Follow the Digital Playbook label for future posts.
"So many people are living their lives through technology—how can we expect their interaction with politics to be the one exception?" This question, posed by Obama campaign manager David Plouffe, is more relevant now than ever. Hundreds of elections will be conducted this year in Congress, and no campaign can afford to ignore the Web.
On Google's Elections and Issue Advocacy team, we work with political campaigns of all stripes to help them use Google's online advertising platforms to build momentum, capture voter interest, steer debate and mobilize supporters. We've worked alongside candidates and issue groups on some of the top issues of the day—from health care reform and the Republican victories in November, to Scott Brown's upset in Massachusetts.
Today's electorate is hungry for political news and is eager to voice opinions online. This requires campaigns to adopt thoughtful and integrated strategies. And so as campaigns gear up for the November midterm elections over the coming months, we'll be sharing our thoughts on how they can take advantage of opportunities to do so. Today we are highlighting our top five strategies for using digital media to win:
1. Use search advertising to build your email list and raise money.
Everyone has seen the "Sponsored Links" on Google search results. These simple text ads, called AdWords, have been compared to direct mail because of their precise targeting and cost-effectiveness—you only pay when someone clicks on your ad. At the start of the campaign and throughout, running ads in your district on the names of your candidate and opponents, and on some of the key issues, can be a great way to capture voter interest. But rather than seeking a donation right away, put the email signup form front and center. It can help you build a bigger list, with greater potential for donations and engagement in the long run.
2. "Blast" the Google Network when you need to make a big splash.
The Google Content Network is made up of over a million websites that run Google ads as a way to make money, through a program we call AdSense. These ads can be simple text links, or video and image ads ("display" ads in industry lingo), tailored to your campaign's personal brand. When you want to dramatically raise the buzz level or increase momentum for your campaign—such as when you announce, or before Election Day—you can use a technique called the Google Network blast to blanket the Internet in your district or state with ads. Just about every election since 2008 has seen one or more Google Network blasts, including in Virginia and Massachusetts, and it's a great way to grab attention at crucial moments.
3. Join social networks to further amass and interact with your list of supporters.
Social networking sites like Twitter, Facebook and YouTube represent massive gatherings of audiences, so they can't be ignored. Social networks allow supporters to "subscribe" or "follow" your campaign, and they're great for sharing information about your candidate and seeing that information passed on. Keep your free YouTube politician channel fresh with short videos that call out your supporters and show your candidate's human side. And don't hesitate to ask your followers to take action when needed.
4. Use data to inform your campaign decisions.
One of the most exciting aspects of campaigning online is access to real-time feedback, and many of the necessary tools are free. Google Insights for Search tracks searches for your candidate and the competition within your state. Google Analytics highlights what content on your website is catching fire—and what's not. Metrics like click-through rates in Google AdWords tell you which of your campaign messages is working best right now. For an even more data-driven campaign, use Google Website Optimizer to run controlled experiments on aspects of your site to see which variations help you, for example, gather the most donations.
5. Remember: Rapid response happens online, with or without you.
Americans go online when political news breaks (see: Joe Wilson). The chance to be a part of the conversation, shift perceptions, enlist support, and raise funds begins within minutes, and the window usually lasts less than three days. Bob McDonnell’s campaign deftly used search advertising to answer questions raised by his controversial thesis. Within hours of the story breaking, Virginians searching for "mcdonnell thesis" saw ads directing them to the campaign's official response.
We'll be posting further insights and best practices throughout the 2010 cycle, so keep an eye on this blog and on the Digital Playbook label. And let us know what you think—we'll be using your comments to help determine what we write about next.
Update: If you're a campaign or candidate looking for help on getting started with advertising on Google, don't hesitate to give us a shout. You can get started on AdWords yourself, though—all it takes is a credit card and a few moments to create your first ad.
A new model for political interviews and debates
YouTube and Google partnered with the Politico and WJLA to give Virginian voters the opportunity to submit text or video questions for the state's three Democratic gubernatorial candidates: Terry McAuliffe, Creigh Deeds, and Brian Moran. Submissions took place on a new tool called Google Moderator, which allows you not only to submit questions or ideas, but also to vote on the submissions of others, moving them up or down in importance. Thousands of Virginians took part in the interactive interview, and last night WJLA and the Politico aired the results, in which all three candidates answered the top questions on television.
As our CNN/YouTube Debates demonstrated during the 2007 presidential primary season, the web allows citizen engagement to play a prominent role in the country's most important public forums. Now with Moderator, the people's voice can be an even more powerful force in surfacing the issues that matter most to the public at large. We've used Moderator in our "Senator of the Week" series on YouTube, and President Obama employed Moderator in his "Open for Questions" initiative back in April. We look forward to taking this model to other local, national, and international elections.
We'll also be partnering with the Politco and WJLA once again this fall for another series in the Virginian general gubernatorial election, so stay tuned. And if you want to create your own debate or interview series for your state or local elections, head over to google.com/moderator to see what this new tool can do.
Have a question for Virginia's Democratic gubernatorial candidates?
Virginia voters - want to know what your next governor is going to do about traffic, taxes, or schools? You have just two more days to ask -- through YouTube or Google Moderator.
Google and YouTube teamed up with the Politico and ABC 7/WJLA-TV to launch a digital interview series for Virginia's Democratic gubernatorial primary. All three candidates -- Terry McAuliffe, Creigh Deeds, and Brian Moran -- have agreed to participate.
Make sure to tune in June 3 at 8 p.m. ET on ABC 7/WJLA-TV to hear the candidates answer questions direct from voters like this:
Live Stream on YouTube: The President's First 100 Days News Conference
(Cross-posted from the YouTube Blog)
The first three months of the Obama Administration have brought the new American President unprecedented challenges. Back in November, when he was elected, everyone knew the economy and the Middle East would be critical issues for Obama to attack early on. But like every president before him, he's had to deal with the unexpected as well: who could have predicted pirates off the Somali Coast or swine flu?
As citizens and pundits from all political perspectives analyze the President's first 100 days in office today, Obama himself will address the nation tonight on the 100-day anniversary of his inauguration -- and we're going to carry a live stream of the conference from the White House YouTube channel. Be sure to tune in at 8pm EDT to watch it live.
We're also featuring commentary and analysis from top news organizations on our homepage today. Hear Karl Rove grade the President on Fox News. Get a re-cap from Al-Jazeera on what Obama has accomplished in his opening act. Watch the Washington Post talk with Americans in DC about their early impressions of the new President.
You can join in the conversation by making a video: How is the Obama Administration doing, and what advice would you give the President moving forward? Upload your thoughts to YouTube and add them as a video response to this Citizentube video, and we'll feature some of them on our News page tomorrow.
Finally, don't forget to come to youtube.com/whitehouse at 8pm EDT to watch President Obama address the nation.
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